BBA IN DIGITAL MARKETING

 BBA in Digital Marketing is an intensively specialized 3 year undergraduate program, suitably designed to deliver the practical understanding of online marketing and its fit in the broader marketing framework. Further, the program aims at providing an excellent grounding in digital aspects of marketing such as internet, mobile phones, display advertising and other digital media.

COURSE STRUCTURE

INDUCTION

In the Induction Level, Students can develop basic skill and knowledge required for digital marketing career through advanced diploma course in digital marketing with Degree classes. Diploma course Certificate issued by Scientific and Technical Education Development Council (STED Council), Google, Bing

TRAINING

After the successful completion of Level I, students are appointed as Digital Marketing Intern. Students are grouped into different Teams and assigned tasks for practical application of their digital marketing knowledge and develop team player skill Students can work with Live projects and get Earnings based on their performance. This level aims to acquire practical experience on digital marketing works with Degree classes. Internship Certificate will be issued to students after the successful completion of this level. ​

COMPETENCE

Students will be appointed as Digital Marketing Trainee or Executive in different firms to assess competence of students to perform digital marketing job individually. Students will be paid Stipend or any form of remuneration on monthly basis and get one year experience certificate at the end of this level. During competence level, Degree classes will be delivered to students on CASPE E- Learning Platform and Direct classes

Eligibility for BBA in Digital Marketing

10+2 education completed, preferably in the Commerce stream, from a recognized educational Board

A minimum aggregate score of 55% (50% for SC/ST/OBC candidates) at the 10+2

level.

Certifications

Who should opt?

  • An innovative and creative mind.
  • Good communication and interpersonal skills
  • Critical thinking skills.
  • Innovative imagination to promote various products and goods.
  • Friendly, patient nature.

CAREER PROSPECTS OF DIGITAL MARKETING:-

DIGITAL MARKETING DIRECTOR
DIGITAL MARKETING MANAGER
DIGITAL MARKETING STRATEGIST
DIGITAL MARKETING EXECUTIVE
CONTENT WRITER
EMAIL MARKETING EXECUTIVE
SOCIAL MEDIA MANAGER

Being a freelancer in digital marketing allows you to learn new things and gain new experience without committing yourself to a full-time job. You can choose the projects you want to work on and you can discuss and negotiate the kind of fees you want to charge

   With the age of digitalization, the E-commerce industry has flourished into an empire which has no looking back. The venomous e-commerce have already started to give shrills to traditional business lines like shops and the undisputed malls

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